I listened to their stories, their vision, and their concerns. Then I got to work. I came up with an easily scalable, easily recognizable stand-alone brand mark. It implies an opening door, which communicates the idea that Next Text starts a conversation, as you would on your front porch with a neighbor or friend. It is inviting and welcoming, and nods to Next Text's incredible capabilities of making strangers into personal contacts. I provided brand guidelines with a color palette, text selections, and logo formats.

I am taking the next steps with Next Text on creating new client materials, website updates, and merchandise design.